mHealth growth continues at a fervent pace, exceeding estimates. Not only are consumers rapidly adopting for the ease and mobility, but so are healthcare providers. Although there has been mHealth growth of clinical applications focused on specific diseases or condition management, basic health and wellness remain the most popular applications. There have been 50 million downloads of weight loss apps, and over 26 million downloads of exercise applications. While many of these health and wellness applications are self-serve and consumer focused, more prescriptive programs that involve provider/patient interaction are on the way.
What does the average user look like? Not surprisingly mHealth growth continues to trend higher with younger individuals – the average age of a user is 35. Although 87% own a smartphone, only 33% own a iPhone. Developing for other mobile platforms like Android is necessary to reach a larger market of consumers beyond iOS.
Physicians and healthcare providers are beginning to see the benefits of mHealth growth as well. A study showed that 93% of doctors believe that mobile health applications can improve a patients health, and 80% of them are currently using smartphones and medical applications. Despite these high numbers, only around 25% of physicians are using mobile technology to provide patient care.
Consumers are apparently willing to give mHealth applications a shot – 61% have downloaded one. For mHealth growth to continue, healthcare providers need to take the next step of actually prescribing applications. Virtual health coaching applications like BettrLife can help increase user adoption, while providing data back to the healthcare provider on user engagement and goal progress. Getting both consumers and healthcare providers interacting via applications will not only ensure mHealth growth, but also its success in improving health and wellness outcomes.
Infographic source: www.greatcall.com.