Consumer are ready to share their private health data – or at least that’s what a recent  Makovsky Health/Kelton Survey revealed. Individuals are willing to part with their personal information if it is used anonymously by researchers. Of the 80% of consumers that said they would be willing to use a wearable activity tracking device, only 10% are now doing so. This presents a huge opportunity for wearable companies like Withings, Fitbit, and Jawbone. Source: http://www.businesswire.com/news/home/20140424005203/en/90-Americans-Ready-Share-Personal-Health-Data#.U2b-PfldWSq

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