nutrition-icon-100pxThis year, your New Year’s fitness resolution might just stick. Mobile health continues to expand and apps focused on tracking nutrition and health habits are growing in popularity. Since 2013, health apps have doubled with the industry now offering over 100,000 apps, but few are truly mobile nutrition apps.

A recent study found that 55.7 million Americans were using diet and fitness applications in 2013, and between 22 and 25% of tablet and smartphone users were actively tracking their health, diet, and exercise.

Nutrition is not just about diet, but an overall healthy lifestyle. For tracking devices to be successful, whether mobile or wearable, patients must be engaged in ways that can cause behavioral modification.

Mobile nutrition apps aren’t catered to only those seeking to change their nutrition habits. As the global health and fitness market continues to expand (expected to reach $26 billion by 2017), apps are moving towards connecting users with dietitians and health coaches to better improve efficacy. Nudge, a Tennessee-based health and wellness app, will soon introduce NudgeCoach, a model of application that may interest dietitians and health coaches. NudgeCoach will provide professionals with snapshots of their patients’ lifestyle choices with a focus on fitness, exercise, sleep, and nutrition.

Patient engagement continues to be an mHealth buzzword into the New Year, and apps like BettrLife have worked to improve patient engagement through giving users access to a personal dashboard to monitor progress towards specified goals, and interaction within groups for peer support in addition to a health coach who can help modify fitness behaviors to achieve an overall healthier lifestyle.

To see how BettrLife’s mobile nutrition app can help improve your work and efficacy as a health coach or dietitian, please visit our products webpage.