As the healthcare industry transitions toward a value-based model, greater focus is placed on engaging patients to become more active participants in their own care – especially between visits. mHealth is gaining traction as a widely accepted factor in creating accountable care and getting healthcare costs under control, especially those chronic conditions that can be managed with lifestyle modifications.

Register below for our two-part webinar series on “The Role of mHealth in Patient Engagement”

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Dr. Nate Brady
Medical Director for Occupational Health
MercyCare Community Physicians
Cedar Rapids, Iowa
Brandon Jones
Vice President
Sales and Business Development, BettrLife


PART I – Utilizing mHealth to Engage Patients and Improve Health Outcomes


Presenter:  Dr. Nate Brady

Dr. Brady will explore how mHealth can contribute to long-term behavior change in patients that leads to a healthcare system based on health maintenance and not the reactive treatment of chronic conditions. With a focus on prevention, Dr. Brady will detail how a culture of wellness creates a population of healthy patients that is cost-effective and improves the overall quality of care.

Learning objectives:

  • New care delivery and payment models
  • The importance of access, accountability and useability
  • Health literacy and the encouragement of informed patients to promote self-management
  • The need for personalized and simple prescriptive actions for patients




Part II – Technology’s Role in Patient Engagement

Presenter: Brandon Jones
Wednesday, June 25, 2014 at 2p EDT /1p CDT

Technology plays a key role in engaging patients to take an active role in their own health and wellness. But change is never easy and as healthcare continues to shift to an accountable care model, so must the technology used to support it. Mr. Jones will discuss how innovations in technology are taking a personalized approach to population health management by helping patients drive the development of long-term healthy lifestyle changes.

The presentation will cover:

  • How/why patients are assuming an increasing role in their care, wellness
  • Strategies for effective patient engagement programs
  • Effective recruitment and outreach techniques